We create community and lifestyle appeal
Founded in 2013 with a highly experienced core team from diverse backgrounds, which diving into the fashion beauty industry for more than 10 years.
Our vision is to select, invest and manage promising niche beauty and lifestyle brands between the EAST and the WEST, with all channels strategic solutions.
BUILD THE COMPLETE BUSINESS ECOSYSTEM WITH SUBSIDIARIES
Incubate and invest in start-up brands in fashion and beauty industry，through own commerical space to facilitate the growth of innovative brands.
Olfacto Project is an adventure about scents. A retail concept for discovering the new niche fragrance in the "universe".
THEY ARE HERITAGE, MASTER, LUXURY, UNIQUE, CREATIVE, OR ARTISTIC. THEY REPRESENT INFINITE.
As the pace of modern life accelerates, Green and Healthy products and lifestyles deserve greater recognition and promotion. True luxury lies in refined taste, while niche markets reflect a form of mindful restraint. As Earth Citizen, we are committed to collaborating with our brands and partners to contribute to a sustainable and enduring future.
最新动态
气味不散，未来可期
2025-10-23
